Why is Privacy Important?
Privacy is essential for several reasons:
- It allows individuals to maintain their personal autonomy and dignity;
- It protects sensitive information from unauthorised access or use, which can lead to identity theft, financial fraud, and other forms of harm; and
- It is necessary for the exercise of certain fundamental rights, such as freedom of speech and association.
- Understand the Laws and Regulations
- Be Transparent
Clearly explain what information you collect, how it is used, and who it is shared with. Be specific about the types of data you collect (such as names, email addresses, or browsing history) and how you use it (such as for marketing purposes or to improve your website’s functionality).
Personal information should only be collected if it is necessary for the purposes of providing services to your customers. It should not be shared with third parties unless it is necessary to provide your services, required by law, or with your customer’s consent; and should only be retained for as long as necessary to provide the services to them.
- Provide Access and Control
Give your customers access and control over their personal information. Explain how they can access, edit, or delete their data if they choose to do so.
Make sure that your customers understand that they have the right to withdraw their consent at any time and that they can opt-out of any marketing communications or data collection practices.